Samsung fined by ACCC over Galaxy telephone water resistance claims

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Samsung has admitted to deceptive shoppers concerning the potential of Samsung Galaxy telephones to face up to water, and has been ordered by the buyer watchdog to pay a $14 million penalty for doing so.Between 2016 and 2018, Samsung went on a advertising blitz throughout its shops, web site and social media with advertisements claiming that Galaxy telephones could possibly be submerged in swimming pools and ocean water with out injury.Samsung has admitted to deceptive shoppers about Galaxy telephones’ potential to face up to water.Credit score:SeongJoon ChoBut Samsung Australia has admitted it broke Australian Client Legislation, acknowledging that submerging the telephone in water might the truth is corrode the system’s charging port and make it cease working if the telephone was charged whereas nonetheless moist.Samsung’s claims of water resistance had been a key promoting level for the telephones, mentioned Australian Competitors and Client Fee chair Gina Cass-Gottlieb.“Many shoppers who bought a Galaxy telephone could have been uncovered to the deceptive advertisements earlier than they made their choice to buy a brand new telephone,” she mentioned.“We reviewed tons of of complaints from shoppers who reported they skilled points with their Galaxy telephones after it was uncovered to water and, in lots of instances, they reported their Galaxy telephone stopped working completely.”Samsung made these water resistance claims concerning the S7, S7 Edge, A5 (2017), A7 (2017), S8, S8 Plus and Be aware 8 Samsung Galaxy telephones. Greater than 3.1 million of those Galaxy telephones had been offered in Australia.A Galaxy Be aware 7 telephone submerged in water throughout Samsung’s advertising blitz.Credit score:BloombergThe ACCC took Samsung Australia to court docket over the deceptive representations in 2019, with commercials exhibiting that Galaxy telephones had been water resistant as much as 1.5 metres deep for half-hour.

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