By way of The Trying Glass:The Rise Of Speculation-Primarily based Advertising

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Whereas trendy entrepreneurs now have entry to a seemingly endlesssupply of information, for a lot of, the difficulty nonetheless stays – how do you employ it?
On this white paper, Paul Argus and Boris Guennewig from smrtr, uncoverhow hypothesis-based predictive advertising and marketing and the flexibility to testcertain theories can present a way of course for entrepreneurs thatfind themselves drowning in an amazing quantity of information.

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