Sam, a girl in Brooklyn, was heading house from the bar she helps handle a couple of weeks in the past when she acquired a notification on her cellphone: “Your present location may be seen by the proprietor of this AirTag.”She’d by no means heard of AirTags, the button-sized location monitoring units Apple launched final April. The corporate markets them as a technique to simply hold observe of important belongings, like keys and wallets, and sells them for an accessible $29 apiece, or $99 for a pack of 4.It was 1 a.m. The notifications on Sam’s cellphone mentioned one AirTag gadget was first seen monitoring her at 5:51 a.m. the day earlier than, and a second had first been detected later that afternoon. Most alarmingly, the notifications included a map with a purple line exhibiting precisely the place Sam had simply walked ― from the bar to her residence constructing.A good friend she known as for recommendation helped her work out what to search for: a spherical silver-white chip a little bit over an inch large.“I am going by way of all my stuff, my bag and every thing, my fitness center bag, jacket,” recalled Sam, who requested HuffPost not use her full title to guard her privateness.However she didn’t see something uncommon. On her good friend’s advice, she modified the garments she was sporting and went again outdoors her residence constructing, solely to see the purple line had tracked her actions. She and her good friend each examined her cellphone case fastidiously, however nonetheless discovered nothing. Sam walked the streets round her residence constructing and watched the purple line observe her.Throughout the nation, ladies are reporting related incidents to police and native information media in an try to lift public consciousness that Apple’s AirTags may be hidden on automobiles and in private belongings to trace individuals with out their data. The tales proliferate on TikTok, and a few have been posted to Reddit and Twitter.Typically individuals discover the units, and generally they don’t.A New York Metropolis mannequin, Brooks Nader, shared her expertise over Instagram earlier this 12 months. She mentioned she had been out at a crowded bar along with her coat hanging on a chair, and was strolling again to her residence when she acquired a notification about an unknown AirTag gadget following her.“I simply need individuals to remember that this exists,” she mentioned on Instagram.A Los Angeles lady, Ashley Estrada, posted a viral TikTok explaining how she discovered a tool wedged between her license plate and the physique of her automobile. An Oregon lady instructed an analogous story.In Philadelphia, Courtney Chandler instructed native information station 6 ABC that she wakened final month with the identical iPhone notification about an unknown AirTag, though it appeared to have fallen off in some unspecified time in the future within the evening earlier than she reached her house.“What’s so scary about it’s I don’t know who did this to me. I don’t know their intentions,” Chandler instructed the outlet.Location monitoring units usually are not new. Tile additionally makes pocket-size trackers for keys and wallets, advertising itself as “the world’s largest misplaced and located.”Apple’s community, nonetheless, is especially highly effective. AirTags are in a position to make use of the Discover My community, which makes use of Bluetooth know-how and different individuals’s iPhones, MacBooks and iPads ― lots of of thousands and thousands of units, in response to Apple ― to ping location alerts again to the one that owns it. The method is so environment friendly it barely touches a tool’s battery energy. And since the world is already blanketed in Apple merchandise, the situation information is mostly very exact.A monitoring gadget from LandAirSea depends on satellite tv for pc GPS monitoring with a month-to-month paid subscription. Tile additionally makes use of Bluetooth, like AirTags. However one New York Occasions tech reporter who tried these three totally different merchandise to trace her husband discovered that the Apple gadget yielded probably the most particular outcomes, notably in a metropolitan surroundings. (Sure, she had his permission.)Apple has been moved to reply to considerations about AirTags a number of occasions prior to now 12 months; shortly after their launch, The Washington Submit printed a narrative headlined “Apple’s AirTags Made It Frighteningly Straightforward to ‘Stalk’ Me in a Check.” This week, the corporate introduced extra new security options whereas concurrently defending the trackers.“Since AirTag’s launch final April, customers have written in to share numerous tales of AirTag being instrumental in reuniting them with the issues they worth,” the tech large mentioned Thursday, giving examples that included a baby being reunited with a crucial remedy misplaced on a bus.Not all social media posts are damaging, both ― one TikTok video confirmed the gadget looped onto a smiling lady’s shorts with the caption: “When your pals purchase an AirTag to maintain observe of you at events bc you’re at all times operating away.”However Apple has acknowledged that some individuals are utilizing AirTags the mistaken means, too.“We take buyer security very significantly and are dedicated to AirTag’s privateness and safety,” Apple mentioned in a press release to HuffPost that highlighted security options the corporate dubbed “a primary within the trade.” The options “each inform customers if an unknown AirTag is perhaps with them, and deter unhealthy actors from utilizing an AirTag for nefarious functions,” it mentioned.An iPhone operating iOS 14.5 or later will ship a notification if it detects an AirTag touring with somebody who doesn’t personal it. The notification will pop up both on the finish of the day or when the iPhone detects you’ve arrived house ― which probably explains why Sam acquired a notification when she did. These with Android telephones can obtain an app, launched in December, that lets them find out about any thriller AirTags following them.AirTags will even make noise when they’re separated from their house owners, which happens at a random time between eight and 24 hours after separation. The corporate says the randomization helps deter unhealthy actors. You need to use your cellphone to drive the AirTag to chirp so you will discover it extra rapidly.The corporate instructs those that discover an undesirable AirTag to disable it utilizing their cellphone or by taking it aside; detailed directions may be discovered on its web site.A screenshot from Sam’s cellphone.However as anybody who’s used Bluetooth audio system can attest, the know-how may be spotty. Sam tried to observe the prompts on her cellphone to drive the 2 AirTags following her to make a noise, however they had been unable to connect with play the sound.She turned suspicious of a person in her residence constructing whom she’d noticed watching her and following her down the road. Sam tossed her cellphone case ― the type that additionally capabilities as a pockets ― in a trash can outdoors a bodega, and grabbed some issues to go keep the evening along with her good friend.Her cellphone later confirmed that the AirTags had stopped following her at round 4 a.m., capping a three-hour ordeal. She suspects the cellphone case however has no means of realizing for positive.“If customers ever really feel their security is in danger, they’re inspired to contact native legislation enforcement who can work with Apple to supply any out there details about the unknown AirTag,” Apple mentioned in its assertion to HuffPost.Every AirTag has a serial quantity on it that may be linked again to the proprietor. However nothing a lot may be achieved for individuals who can’t discover an AirTag on them.A Mississippi lady, Amber Norsworthy, mentioned she acquired a notification whereas at a park along with her three youngsters, however they checked throughout their belongings and located nothing.“I believe they need to cease promoting them for a time period till they will work out some security boundaries with it,” Norsworthy instructed the BBC final month.The corporate says it recurrently works with legislation enforcement to hint the units, in some instances resulting in fees and in others revealing a miscommunication, for instance when a member of the family borrows a automobile.In Brooklyn, Sam went to her native New York Police Division station.“They had been simply very dismissive,” she mentioned. The officers she spoke with refused to put in writing something down. “They had been like, ‘There’s nothing to report. Nothing occurred. We are able to’t simply write a report. This isn’t like TV exhibits.’”Girls who spoke with The New York Occasions concerning the subject reported equally lackluster experiences coping with the police.Sam ended up altering the locks on her residence and putting in a small safety digital camera outdoors her door for peace of thoughts. The person she observed watching her, a subletter, later moved out.Apple introduced Thursday that it had updates deliberate for later this 12 months to assist make the AirTags simpler to search out.One such replace, “precision discovering,” would can help you use your cellphone to see how distant the AirTag is, whereas one other would notify customers sooner that an AirTag was following them. Apple additionally confirmed that its AirPods have been discovered to immediate notifications with barely totally different wording, “unknown accent detected,” and mentioned a future replace will specify the gadget is a innocent pair of headphones.Apple says it plans to point out a message to individuals establishing an AirTag that forces them to acknowledge the units are just for monitoring private belongings, and utilizing them to trace individuals with out their permission is usually against the law.What individuals do with that data, nonetheless, is out of the corporate’s arms.